Macrofotografía videografiada mediante la modificación de proyectores y el uso de lentes macro. ¿Se trata del primer "macrovideoclip"? No estoy seguro pero lo cierto es que, pese a lo novedoso del efecto, la realización del vídeo deja que desear, con un montaje pesado y repetitivo; sin embargo, tampoco hay que despreciar por ello la poesía de unas imágenes obsesionadas con las texturas. Os dejo con algunos comentarios de su director:
“The band wanted to incorporate some pre-recorded footage into the promo so I pitched the idea of shooting some projected images against a backdrop of small objects – a sort of ‘macro world’. We modified a projector to project an image size just a little bit bigger than your thumbnail, then projected the archival footage and performance onto a whole bunch of little objects – chalk, trophies, a toaster – to name a few. This was then filmed using macro lenses to get in very very close to the objects.
“We inter-cut this footage with some lovely macro shots of various bits and pieces without projections, sourced from food stores, the Dalston street markets and £1 stores. Using all manner of objects such as shower gels, dried seeds, effervescent vitamin tablets, food dye and glass objects, we built up shots that lost a sense of tangibility – I love the fact that nothing was created in post but it’s often very hard to tell what you are looking at. We used extension tubes for these shots – sometimes the front glass element was literally millimetres away from what we were shooting.” (Michael Humphrey en Promo News)